Pain points (such as “wait time,” “price,” or “convenience”) are very easy to identify with text clouds. Do you collect feedback from your customers? (You should!) Analyzing your customer feedback can allow you to see what your customers like most about your business and what they like least. Finding customer pain points - and opportunities to connect.Here are a few instances when word clouds excel: In the right setting, word cloud visualizations are a powerful tool. Keep reading to discover how word clouds can benefit your business.
Using word clouds isn’t exclusively for creating presidential eye candy. “America” and “Americans” are still major words, but “help,” “work,” and “new” are more prominent than in 2012. You can easily see the similarities and differences between the two speeches at a glance. Now, compare that to the 2014 State of the Union address: President Barack Obama’s State of the Union Speech 2012:Īs you can see, words like “American,” “jobs,” “energy” and “every” stand out since they were used more frequently in the original text. Here’s an example from USA Today using U.S.
#WHAT IS WORD CLOUD GENERATOR GENERATOR#
Instead, you’ll create a word cloud generator to transform the most critical information into a word cloud. With these, you can still quantify your text-based insights into measurable analytics. The only difference? You won’t create a chart or graph as you would with a set of numbers. Word clouds offer a cost-effective, yet powerful, alternative.
#WHAT IS WORD CLOUD GENERATOR CODE#
There are industry tools that allow you to code such open-ended data so users can understand it quantitatively. They could also have the chance to elaborate on any pain points they’re experiencing. Or, you could ask them to give suggestions on how your organization could improve. Much of the research your organization conducts will include at least some form of an open-ended inquiry that prompts respondents to give a textual answer.įor instance, you might ask current customers what they like or don’t like about your new product line. Yet, what do you do if your raw data is text-based in nature? This is an excellent first step, as our brains prefer visual information over any other format. Perhaps you’re already leveraging advanced data visualization techniques to turn your important analytics into charts, graphs, and infographics. They can also help business users compare and contrast two different pieces of text to find the wording similarities between the two. The bigger and bolder the word appears, the more often it’s mentioned within a given text and the more important it is.Īlso known as tag clouds or text clouds, these are ideal ways to pull out the most pertinent parts of textual data, from blog posts to databases. Word clouds (also known as text clouds or tag clouds) work in a simple way: the more a specific word appears in a source of textual data (such as a speech, blog post, or database), the bigger and bolder it appears in the word cloud.Ī word cloud is a collection, or cluster, of words depicted in different sizes. Ready to learn more? Let’s get started! What are Word Clouds? Along the way, we’ll share how your organization can use them to help pinpoint important issues and better direct your steps forward. Today, we’re exploring their use in the field of data visualization. These are powerful tools across myriad industries, from art to science. If you’ve ever looked at a jumble of disparate words that seem to have no correlation until you investigate further, you’ve seen a word cloud. Word cloud generators can help simplify this process. With so many insights to comprehend, how do you know where to begin? When you’re looking at an in-depth data analysis, do you find it difficult to discern which points are the most important?Īnyone who’s ever stared blankly at a lengthy database or long pages of text can relate.
Data visualizations (like charts, graphs, infographics, and more) give businesses a valuable way to communicate important information at a glance, but what if your raw data is text-based? If you want a stunning visualization format to highlight important textual data points, using a word cloud can make dull data sizzle and immediately convey crucial information.
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